Currently, I am working as a UX/UI lead at ASME. I am responsible for defining and driving positive online user experiences, and for creating human-factor designs that ensure alignment with enterprise objectives, marketing strategy, and IT goals.

I collaborate with representatives from various business areas such as marketing and IT departments in addition to meeting with vendors to create effective UX/UI solutions for all ASME web properties, while also supporting business and marketing goals.

Through a strong understanding of business requirements and technical limitations, I am responsible for conceiving and conducting user research, interviews, surveys. In turn, I translate them into sitemaps, user flows, customer journey maps, wireframes, mockups, and prototypes.