Mo Radwan

Experience Design Lead | Bridging Business Goals & User Needs

Problem-solver with over 10 years of UI/UX experience. Thrives in fast-paced, high-pressure environments. Stakeholder-oriented and entrepreneurial, with a background spanning in-house roles, web marketing agencies, and startup consulting.

Contact me at
moh.n.radwan@gmail.com

At a glance

Empowering Teams. Elevating Experiences.

I lead end-to-end experience design efforts—from shaping user flows and prototyping concepts to driving UX strategy, interaction and interface design, user research, and information architecture. My work spans omni-channel ecosystems, and I bring deep experience in creative direction, usability testing, and building scalable design systems that align with business goals.

ECOMMERCE

UI / UX

Design system

We choose Ave

My User Experience (UX) Methodology

I am passionate about solving problems through creative communication.

Design Thinking

An iterative process in which I seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with my initial level of understanding.

User Centered Design

As a designer, focus on the users and their needs in each phase of the design process. UCD calls for involving users throughout the design process via a variety of research and design techniques so as to create highly usable solutions.

Design Sprints

A proven methodology for solving problems through designing, prototyping, and testing ideas with users. Design Sprints quickly align teams under a shared vision with clearly defined goals and deliverables.

Design Systems

A design system unites product teams around a common visual language. It reduces design debt, accelerates the design process, and builds bridges between teams working in concert to bring products to life.

Techniques

My User Experience (UX) Process

“UX design isn’t a linear process. The phases of the UX process often have considerable overlap and usually, there’s a lot of back-and-forth.” ~ Mo

Understanding the problem

Most of the time, we need to understand why creating any website, tool or app is necessary. We do this by answering all of the “Wh” questions involving a specific project:

What we are trying to build?
Why do we need to build it?
Who is the user?
How are we going to build it?
Where are we going to build it?

Research

In the Research Phase, we utilize surveys and interviews to find out the competitive details of product.

Analyze

In this phase, we conduct the analysis row information we find by using competitive analysis techniques, creating personas, and mapping the customer journey.

Prototyping

Prototyping translates concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences.

UI Design

At the end of the process, we create a pixel-perfect user-interface design within a carefully crafted design system.

Validation

Usually, the validation phase starts when the high-fidelity design is fleshed out. A product is validated with stakeholders and end-users through the series of user testing sessions. In addition to A/B testing, user tasks and data analysis VALIDATE design decisions.

My Portfolio

ASME Design System

UX-UI Design Discover More

ASME.org Redesign & E-Commerce

UX-UI Design Discover More

Homepages / Landing pages

UX-UI Design Discover More

Problem Solving Case Study

UX-UI Design Discover More

aHUS Awareness website

UX-UI Design Discover More

Experience

My business mindset and technical skills, in addition to my UX experience, allow me to speak everyone’s language to forge a unified vision of the product.

2022 – Present

Head of Design At ASME

2018 – 2022

UX Manager At ASME

2017 – 2018

UI/UX Lead At ASME

2014 – 2016

Senior Digital Designer At Ashfield Digital & Creative

2013- 2014

Digital Designer At Ashfield Digital & Creative

2012 – 2013

UI & UX Designer At 7awi Digital Publishing and Marketing

2011 – 2012

Web Designer At Yahoo

Dec 2012 – Jul 2013

UI & UX Designer At 7awi Digital Publishing and Marketing

Let’s create something extraordinary

together

Start a project