Social support for anyone with an illness like aHUS is so important for their recovery, ability to cope and self-esteem. aHUS Awareness project is an opportunity for those who have received such support to show their appreciation and support for those who give generously of their talents, compassion, and time.

Our solution was to create a digital engagement plan that was segmented into three main key stakeholders, Patients, Caregivers, and HCPs. This experience had three different entry points designed specifically to resonate with the each of their core audiences. We adopted a Snowfall interactive narrative that can “switch user stories”. Each narrative story was written especially for each segment and tailored to that individual.  Patients’ perspectives on their illness and care are increasingly recognized as the focus on the organization of health care. Reading their stories helps caregiver understand the experience of being a patient and living with difficult and painful leg wounds. They also show how nurses can play a critical role in optimizing the power of the story in the patient’s journey towards physical and psychological healing

Our solution also incorporated an HCP resource area that was feed with dynamic content and managed market information.Was to come up with a solution that could speak to the three different audiences, Patients, Caregivers, and HCPs.  This digital experience should be able to serve up information differently to each audience and provide useful disease state information and branded information.